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Emotive Stories


Brand Strategy + Video Storytelling

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Emotive Stories


Brand Strategy + Video Storytelling

BUILDING BRANDS THROUGH STORIES

AS A BraND STRATEGIST AND FILMMAKER I help companies connect with customers BY CREATING BRANDED CONTENT. I WANT TO BUILD YOUR BRAND by finding and telling stories that are authentic, inspirational and that touch the heart.

        

Ian helped us craft a story that connected our company values of putting our all into every pizza we make to inspiring people to put their all into everything they do. This is an enduring story and will make a lasting impact on our brand.
— Bob Kraut, Chief Marketing Officer Papa John’s
The brand story - “Powered by Eukanuba”, helped fuel the growth of our brand and win the battle in-store.
— Mario Contreras, Associate Director of Marketing P&G
The marketing video Ian created helped us tell our story to teachers and administrators considering a new reading program. When a prospective donor saw the video she was so moved that she made a $100,000 contribution to support our program. She said, “Finally I understand what you do and the impact it has on children and our community
— Katie Walsh, Marketing Consultant University of Chicago

             


The Meaning of a Promise


The Meaning of a Promise


live legendary


Jen was a 36 year old single mom with a 6 year old child who had stage IV breast cancer. This story was created for Imerman's Angels and organizations that provides mentors to people newly diagnosed with cancer. Jen was one of those mentors. This story is the inspirational message she wanted to leave for her son.

 

live legendary


Jen was a 36 year old single mom with a 6 year old child who had stage IV breast cancer. This story was created for Imerman's Angels and organizations that provides mentors to people newly diagnosed with cancer. Jen was one of those mentors. This story is the inspirational message she wanted to leave for her son.

 

A Story of Hope


"A new story for Pakistan", is Khalida's vision for her country and for the future of women in Pakistan. She was born in a small village and has brought her dream to the world. Khalida is making a big difference in the lives of village women throughout Pakistan. 

A Story of Hope


"A new story for Pakistan", is Khalida's vision for her country and for the future of women in Pakistan. She was born in a small village and has brought her dream to the world. Khalida is making a big difference in the lives of village women throughout Pakistan. 

What WE do


What WE do


FIND We dig deep to find brand meaning, and the stories that create an emotional bond to your brand.  To tell inspired stories one must first listen.  We listen to you–to your customers and to the marketplace via a variety of interview and research techniques.  

SHAPE We utilize a story based model to find the heart of your story and to push character development, plot, and place in support of that story and it's purpose.  We script, storyboard, scout and do extensive pre-planning to craft the story and allow for the unexpected magic to unfold.

TELL We shoot, write, do sound design, edit to create video and verbal content that will connect with your audience.

The art of the Croissant


This story celebrates the pursuit of excellence. It is about putting your all in everything you do. It's also about craftsmanship and creating something that brings joy to people and makes their lives better. It is what we strive to do with every story we tell. 

The art of the Croissant


This story celebrates the pursuit of excellence. It is about putting your all in everything you do. It's also about craftsmanship and creating something that brings joy to people and makes their lives better. It is what we strive to do with every story we tell. 

WRAPPING UP 100 YEARS


The Chicago Federal Reserve Bank celebrated its 100 year anniversary by wrapping its building in historic images that showed how the bank impacted peoples lives. This is a story of security, prosperity and economic success. 

WRAPPING UP 100 YEARS


The Chicago Federal Reserve Bank celebrated its 100 year anniversary by wrapping its building in historic images that showed how the bank impacted peoples lives. This is a story of security, prosperity and economic success. 

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My Story


Ian Magrisso

My Story


Ian Magrisso

Emotive Stories is my evolution from client side marketing, to brand strategist, creative director and filmmaker.

I bring clarity to brands and companies and find the stories that matter. Stories that reflect their brand purpose. Stories that are human and emotive and that will build the types of deep relationships that build strong brands.

My clients don't just come to me because I won a CLIO for work I did for Motorola or because I have been quoted in the Wall Street Journal but because I have a knack for framing a problem and coming up with very simple and human and universal brand ideas. From selling a cell phone around the world to helping redefine the coffee break for Nonni’s biscotti, to selling dog food for P&G.

They also come to me because I really care.  Whether it is helping a large organization like the Federal Reserve Bank or a non profit like Imerman Angels tell the story of a mom with Stage IV breast cancer and her inspirational message for her 6 year old son – telling stories, that matter is what matters to me.