CLOSE THE VALUE GAP

How do customer perceptions match up with the benefits your solution offers?

What do your customers really want? And are you delivering that? And are you telling the right story?

Aligning your solution and story with customer wants will help make sure that your value story equals the value your team can provide.

Misalignment creates friction that creates resistance to buying.

CLOSING THE VALUE GAP = CLOSING MORE SALES

We will :

Audit your marketing communications and sales presentation.
Interview three of your top executives and five of your best customers.
Develop a brand messaging strategy/guidelines and tagline for your marketing communications and sales conversations.
Present multiple story ideas that can be turned into value story videos.

$9,500

Stories are all about connection. Let's Talk.

EMOTIVE STORIES

2030 McDaniel Ave
Evanston, IL 60201
773-346-1195